Odeo - The Future of Podcasting?
The founder of Blogger
is brewing up a plan to make money out of all this podcasting
stuff. Details are sketchy but it would seem that it's going to make it
a lot easier for people to find the podcasts they want and consequently
download them. There are two useful sites to get more information about
this, the Odeo corporate site and the Odeo blog.
This could be really exciting for the medium as it requires a relative
amount of tech-saviness for the average punter to get a feed loaded
into a podcast aggregator coupled with the fact that Apple seems
uninterested in developing podcasting functionality in future
releases of iTunes.
It appears the folks at Odeo are slightly upset about people speculating that they are out to make money out of podcasting.
There's talk of democratisation of the media which is a noble cause but
please, stop pretending you're doing this for charitable purposes. I
will most likely end up using the service in some sort of way and
paying for it and I don't have an issue with that, but to pretend that
this is all part of a utopian media ideal is a bit off.




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