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Interview with Zundfunk Germany / $$ & Podcasts / Nice Record Labels / UK Digital Rights Action Group

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Pigs at the trough?
I did a radio interview with Armin from Zundfunk in Germany on Friday afternoon. We chatted a bit about videocasts and how to make money from podcasts. I get the money question a lot from people and it usually goes something like this: "You've got a lot of subscribers so surely it's time to make some money off them".

Errr no, it's not.

  • Reason #1 -  My costs. They are NEGLIGIBLE. I have a Libsyn account that costs me USD$10 a month (6 GBP). I have no other costs. Work pays for my broadband. I can't justify charging people for something that costs me close to nothing to run. Don't listen to those podcasters who moan about their costs because they're actually all using Libsyn.
  • Reason #2 - I scour the web for the best free and legal MP3s available (making sure to avoid the Podsafe Music Network). There's an ethical code of conduct that I abide to. That is, don't charge for material that an artist has released for free. It's the Creative Commons rule. it's good karma, simple as that.
  • Reason #3 -  I'll lose my listeners. Why should they pay $1 per show when there are 10,000 other shows out there with free content?
  • Reason #4 - Tipjars are ugly. There's nothing worse than a podcast with a big ugly tipjar. It makes you look desperate and opportunistic and you all know which podcasts I'm talking about.
  • Reason #5 - This world needs more free things.

Don't get me wrong. I'm not advocating that ALL podcasts be free. I can potentially see MTV producing a videocast and charging a nice little fee for it but that's their right. There will be licensing and production costs for them.

Anyways, rant over. Some more news.

Posted on Friday, November 18, 2005 at 03:55PM by Registered CommenterMK | CommentsPost a Comment | References3 References

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